2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Holding Out for a Hero: What the Data Tells Us

Saturday, March 14
3:45PM - 4:00PM

Austin Convention Center
Ballroom B
Austin Convention Center

What really makes a popular hero that people want to read about? Is it the act of sacrificing oneself for others, or for the greater good? Does it matter in what setting the heroic actions take place? You may say no, but I believe trends and data will show otherwise. Due to the current ease of accessing worldwide information through the Internet - and unfortunately the violence and hardships constantly featured in the headlines - people are less interested in reading stories with traditional heroes and more interested in the fictional, sci fi or extremist situations that provide an escape from real world problems and situations. I plan to examine this trend toward favoring heroes in fictional, as opposed to realistic, situations and settings by looking at the frequency in publishing of traditional hero stories and more modern, sci fi stories; the popularity of these books based on New York Times best seller lists; and current events and headlines to explore the correlation over time.


#sxsw #HeroData


Kate Hodes



Kate is a digital analyst specializing in Social Analytics at Huge. She joined Huge in May 2013 after working at a small digital agency in Manhattan, Story Worldwide. Kate graduated from the Univer...

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