2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Why Is Spec Creative so Wrong, But Feels so Right?

Monday, March 16
3:30PM - 4:30PM

JW Marriott
Salon D
110 E 2nd St

Somewhere along the line, doing speculative creative work for clients became the norm. In a perfect world we would just say no. We are all in agreement with this and yet we can’t stop. After several initiatives to make us all stop, maybe we should change the conversation. Is it possible to find a happy medium where we don’t devalue our work (and live with the guilt)? This session will discuss alternatives, client education, establishing limits and explore a space to the benefit of both agency and client.


#sxsw #SpecWork


Michael Griffith

Dir of User Experience

Bottle Rocket Apps

Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of informati...

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