Why Is Spec Creative so Wrong, But Feels so Right?
Monday, March 16
3:30PM - 4:30PM
110 E 2nd St
Somewhere along the line, doing speculative creative work for clients became the norm. In a perfect world we would just say no. We are all in agreement with this and yet we can’t stop. After several initiatives to make us all stop, maybe we should change the conversation. Is it possible to find a happy medium where we don’t devalue our work (and live with the guilt)? This session will discuss alternatives, client education, establishing limits and explore a space to the benefit of both agency and client.
Dir of User Experience
Bottle Rocket Apps
Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of informati...Show the rest
Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of information architecture, usability, accessibility and compliance sets him apart from traditional creative directors. He translates, shapes and grows brands in the digital space and helps clients understand how a digital brand strategy can extend their brand experience. According to Griffith, “Brands live in the minds of the beholder and are shaped through interaction.”Hide the rest