2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Five Tips to Be a Design’s Surrogate, Not Parent

Sunday, March 15
9:30AM - 10:30AM

JW Marriott
Salon B
110 E 2nd St

Behind every design is a creator who breathed it into existence and nurtured it to maturity. But these creators don’t always know their role in the design cycle; many work on contract, and loving a design while knowing when it’s time to cut the cord can be the trickiest step in the process. Because transferring custody can leave a brilliant design without a rudder, taking steps to ensure its survival after your departure is essential to returning ownership to the parent company.

Ben Jordan, VP of Customer Experience at InVision, will discuss what a designer's role is during this period, how to work oneself out of the project gracefully, and how to be a surrogate instead of a parent to a design. Ben will use practical and real-life examples to help designers facilitate seamless transitions of a project's ownership back to a client while still maintaining the design's integrity, accessibility and usability.


#sxsw #fivetips


Ben Jordan

VP of Customer Experience


Ben Jordan, VP of Customer Experience at InVision, has 15+ years of design and development expertise. At InVision, Ben’s enabled more than 350,000 designers and their teams to collaborate and proto...

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