Five Tips to Be a Design’s Surrogate, Not Parent
Sunday, March 15
9:30AM - 10:30AM
110 E 2nd St
Behind every design is a creator who breathed it into existence and nurtured it to maturity. But these creators don’t always know their role in the design cycle; many work on contract, and loving a design while knowing when it’s time to cut the cord can be the trickiest step in the process. Because transferring custody can leave a brilliant design without a rudder, taking steps to ensure its survival after your departure is essential to returning ownership to the parent company.
Ben Jordan, VP of Customer Experience at InVision, will discuss what a designer's role is during this period, how to work oneself out of the project gracefully, and how to be a surrogate instead of a parent to a design. Ben will use practical and real-life examples to help designers facilitate seamless transitions of a project's ownership back to a client while still maintaining the design's integrity, accessibility and usability.
VP of Customer Experience
Ben Jordan, VP of Customer Experience at InVision, has 15+ years of design and development expertise. At InVision, Ben’s enabled more than 350,000 designers and their teams to collaborate and proto...Show the rest
Ben Jordan, VP of Customer Experience at InVision, has 15+ years of design and development expertise. At InVision, Ben’s enabled more than 350,000 designers and their teams to collaborate and prototype efficiently. He oversees the many details that form a robust customer experience, from creative direction and brand advocacy to coding rewrites and feature backlogs. He’s a valued industry consultant and has been sought out for his vision at major Fortune 500 companies including Whole Foods, American Airlines, Neiman Marcus and Apple.
Prior to InVision, Ben served in several design leadership positions, including Executive Creative Director at Credera, where he won multiple industry awards for his work. He also served as co-founder of BigBadCollab, director of Nine17, and interactive director of NetSuccess. He boasts an eclectic skillset and focused on Communication Design and Anthropology at the University of North Texas, and Graphic Design at Abilene Christian University.Hide the rest