Drones and the Texas 500: A Broadcast Challenge
Saturday, March 14
3:30PM - 4:30PM
98 San Jacinto Blvd
Drones are on their way to becoming standard tools in videography, but what does the future hold for aerial broadcasting at live events? Drones have the potential to tell the story of a sports event from a new perspective, but there are long-term steps required for widespread adoption at live action events. In this panel, we'll discuss how one of the world's premiere racing venues and those on the forefront of live-broadcast marketing have witnessed innovation within their field, and how they envision the future of aerial broadcasting at live sports events. We'll explore the current difficulties of live-broadcasting from a drone, as well as how and if their use will evolve.
VP of Engineering
Arch Aerial LLC
Ben Martin is currently the Vice President of Engineering at Arch Aerial LLC. He studied aerospace engineering and physics at the University of Texas at Austin, and is currently working on the International Space Station Project at NASA.
Dir of Mktg
Texas Motor Speedway
Jaime Carlin is the Director of Marketing at Texas Motor Speedway. She has been at the Super Speedway for six years and began the Marketing Department there three years ago. After a lengthy tenure ...Show the rest
Jaime Carlin is the Director of Marketing at Texas Motor Speedway. She has been at the Super Speedway for six years and began the Marketing Department there three years ago. After a lengthy tenure marketing technology-based products, a turn toward sports was a welcomed change. Utilizing the knowledge gained in technology, she oversees all owned media at the Texas track including award-winning websites and nationally-recognized Social Media accounts. Her other charges include direction of all creative and the production and creation of content for the track’s newest endeavor unveiled in April 2014, the World’s Largest HD Screen – Big Hoss TV.Hide the rest
Dir of Content Svcs
For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, he helped pioneer much of the...Show the rest
For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, he helped pioneer much of the ways fans enjoy events. This experience includes two Olympic Games, several Super Bowls, one NFL ProBowl and an award in 1998 from the IDEA convention as the “Best Presentation in Sports” with his work with the Tampa Bay Buccaneers. As Director of Content Services with Panasonic, he continues to develop new software platforms and workflows which continue to add levels of interactivity and capabilities, but with a 360 degree approach that moves beyond the venue. Some recent innovations include gesture control kiosks, social media integration and new in-venue graphical data presentations.Hide the rest