2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Drones and the Texas 500: A Broadcast Challenge

Saturday, March 14
3:30PM - 4:30PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

Drones are on their way to becoming standard tools in videography, but what does the future hold for aerial broadcasting at live events? Drones have the potential to tell the story of a sports event from a new perspective, but there are long-term steps required for widespread adoption at live action events. In this panel, we'll discuss how one of the world's premiere racing venues and those on the forefront of live-broadcast marketing have witnessed innovation within their field, and how they envision the future of aerial broadcasting at live sports events. We'll explore the current difficulties of live-broadcasting from a drone, as well as how and if their use will evolve.


#sxsw #SXsports


Benjamin Martin

VP of Engineering

Arch Aerial LLC

Ben Martin is currently the Vice President of Engineering at Arch Aerial LLC. He studied aerospace engineering and physics at the University of Texas at Austin, and is currently working on the International Space Station Project at NASA.

Jaime Carlin

Dir of Mktg

Texas Motor Speedway

Jaime Carlin is the Director of Marketing at Texas Motor Speedway. She has been at the Super Speedway for six years and began the Marketing Department there three years ago. After a lengthy tenure ...

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Michael Rocha

Dir of Content Svcs


For over 2 decades Michael Rocha’s career has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, he helped pioneer much of the...

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