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Who's Driving the Extinction of Pro Photographers?

Friday, March 13
3:30PM - 4:30PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd

In an age where images are instantaneous and easily shared, what characteristics make a photograph worth publishing and sharing? Drawing upon insights from a major new EyeTrack study on photography, we will explore how people perceive the quality of photographs — from those taken by seasoned professionals to cellphone images that capture everyday life. The research combines EyeTrack testing with extensive interviews asking people their thoughts on storytelling, quality and what makes images memorable. Among our findings: people value images that reflect their lives and give context to the world around them. As consumers navigate a glut of visual clutter, they are developing a new language on images. The implications inform journalists, brand advocates and community activists. Ultimately, the findings help us understand how social media impacts democracy.

Hashtags

#sxsw #PhotoTrust

Presenters

Kelly McBride

VP

The Poynter Institute

Kelly McBride is a writer, teacher and one of the country’s leading voices when it comes to media ethics. She is the Vice President for Academic Programs at the Poynter Institute. The world’s large...

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Sara Quinn

Faculty

The Poynter Institute

Sara Quinn teaches and speaks about visual journalism, leadership and multimedia. She led Poynter’s college fellowship and its partnerships with universities for several years. Sara directed Poynte...

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