2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Starting Up the Enterprise

Monday, March 16
4:15PM - 4:30PM

Austin Convention Center
Ballroom B
Austin Convention Center

Large organizations by their nature require a more structured, process-centric approach in order to run smoothly, and unfortunately, this approach often creates an atmosphere that can impede innovation and create a risk-averse culture that breeds complacency. This doesn't have to be the case, however, and many Enterprise-level companies are attempting to overcome these obstacles by employing lessons gleaned from the startup community (take heart, all, it can be done!). This talk will focus on some of the challenges of innovating within the Enterprise, strategies that companies are using to tackle these challenges, and discuss some real world examples of companies who have fought the good fight and won.


#sxsw #bigstartup


Jeffrey Burlin



Jeff Burlin is an electrical engineer by education and technology consultant by occupation. He is currently part of the core team at PwC's Emerging Technology Lab, where he focuses his time on expl...

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