2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Business of Preparing Potential NFL Draftees

Friday, March 13
11:00AM - 12:00PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd


The NFL Draft is a multibillion-dollar industry attracting the casual to the fanatic fan. Much has been shared about the draft itself, but what happens behind the curtain with NFL draftees as they prepare for the biggest job interview of their lives? Featuring a current NFL player with the Buffalo Bills, an NFL agent, a Fox Sports reporter & NYT bestselling author, and founder of elite human performance company EXOS, which has trained seven #1 overall picks, 105 1st rd picks, and 523 NFL Draftees. Learn about competition to sign players to train at your company, new technologies being used to transform the physical and mental attributes of elite athletes, pressures faced by preparing high profile draft picks, how these performance breakthroughs are being applied to the general population, and special attention required with some players to do the things they need to do to raise their draft stock and get paid. Welcome to the most expensive and intensive job interview prep in the world.


#sxsw #SXsports


Aaron Williams at SXSW

Aaron Williams

Buffalo Bills

Bruce Feldman

College Football Insider

Fox Sports

Bruce Feldman is a New York Times bestselling author. His new book is The QB: The making of Modern Quarterbacks. He also co-wrote Swing Your Sword and is the author of Meat Market: Inside the Smash...

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CJ Laboy

NFL Agent

Relativity Sports

NFLPA Certified Contract since 2005 working at Relativity Sports. Have worked with several of the NFL and NFL Draft's top athletes including Jason Verrett (#25 overall in 2014), Dion Jordan (#3 ove...

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Mark Verstegen

Founder & Pres


Mark Verstegen is recognized as one of the world’s most innovative human performance experts. Verstegen pioneered the concept of integrated performance training and has brought that system to the w...

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