Screw Privacy, Just Give Me Value for My Data

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The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing bi...
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Presenters
Lee Maicon
Chief Strategy Officer
360i
Lee Maicon is Senior Vice President of Strategy at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights...
Show the restLisa Pearson
Chief Mktg Officer
Bazaarvoice
With more than 20 years of global marketing experience driving strategy and performance for global corporations, Lisa has delivered shareholder value for the world’s most respected companies. Curre...
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