Screw Privacy, Just Give Me Value for My Data
Sunday, March 15
12:30PM - 1:30PM
110 E 2nd St
ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email firstname.lastname@example.org. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.
The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing bi...Show the rest
The value exchange between consumers and businesses is one of the fundamentals of modern marketing. However, the marketplace has generally treated the practice of gathering and analyzing big data as a trade secret, creating an environment of standoffishness with everyday consumers. While companies have a responsibility to educate consumers on the fundamentals of their data collection practices, do consumers likewise need to be more aware of how companies use their personal data and hold accountable businesses that don’t deliver a benefit in return? Would an open dialogue about the data exchange increase engagement between businesses and shoppers, and create a more mutually beneficial environment where companies sell more and consumers are happier with their purchases? Join Bazaarvoice CMO Lisa Pearson and Lee Maicon, Chief Strategy Officer at 360i, as they discuss the issue of data literacy and the data value exchange between shoppers and businesses.Hide the rest
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Chief Strategy Officer
Lee Maicon is Senior Vice President of Strategy at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights...Show the rest
Lee Maicon is Senior Vice President of Strategy at 360i. In this role, Lee oversees a team of strategists and planners who understand human behavior in the digital age. Armed with consumer insights, the team collaborates with brands to find the right currency and motivation to help them thrive.
Lee has extensive experience in account planning and brand strategy at a number of creative agencies, including Berlin Cameron and StrawberryFrog where he worked with brands such as Coca-Cola, Heineken, P&G, Microsoft and Calvin Klein. Prior to 360i, he was Head of Strategy at Wing, the multicultural division of WPP's Grey Group, where he infused digital and social understanding into work for brands like Pantene and Goya Foods.
Born in Mexico, raised in Miami and currently a New Yorker, Lee has turned an avocation for bridging cultures into a career with experience in account planning and strategy with brands such as Coca-Cola, Smirnoff, Tide and Kraft.Hide the rest
Chief Mktg Officer
With more than 20 years of global marketing experience driving strategy and performance for global corporations, Lisa has delivered shareholder value for the world’s most respected companies. Curre...Show the rest
With more than 20 years of global marketing experience driving strategy and performance for global corporations, Lisa has delivered shareholder value for the world’s most respected companies. Currently, she oversees the strategy and execution of Bazaarvoice marketing initiatives worldwide, including global branding, demand generation and field enablement.
Prior to joining Bazaarvoice, Lisa led both marketing and agency teams for a variety of Fortune 100 companies, including American Express, Dell, IBM, Johnson & Johnson, and Procter & Gamble. She has been a principal in leading NYC agencies including DeVries and Euro RSCG.
She currently serves as Chairman of the Board for Flow Nonfiction, a documentary filmmaking company focused on socially responsible businesses, and frequently speaks on trends in marketing and social data for the American Marketing Association, Marketing 360, CM Summit, SXSW® Interactive and others.Hide the rest