In recent years, sports and social media have become increasingly intertwined. But what would happen if teams and leagues went from outreach to full integration? The Basketball Tournament, which launched in 2014, seeks to explore how involved fans want to be in their teams and in choosing their entertainment, to see if players truly desire self-determination and agency, and to find out whether there is room on the USA’s sports calendar for an annual, high-stakes, fan-driven professional basketball tournament. The Basketball Tournament presents a blank canvas to players and fans. Teams are selected to compete based on how many fans they can accumulate on TheTournament.com. International pros, college alumni teams, and regular guys who just love to play use every form of communication imaginable to get fans, creating and forming professional teams in unique and personally significant ways, all to compete in a winner-take-all, single-elimination tournament for a massive sum of money.