2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

ambient future

Sunday, March 15
12:30PM - 1:30PM

JW Marriott
Room 206
110 E 2nd St

Consumers have been customizing everything from cars to salads for years, so why is fashion just catching on? Technology is transforming the fashion industry by creating more personalized shopping experiences online and threatening to make “off the rack” a thing of the past. With the ability to shop from anywhere at anytime, consumers now expect fashion to be on-demand and tailored to their personal style.

Joe Zee will sit down with the founders of Print All Over Me (Jesse Finkelstein) and Tinker Tailor (Aslaug Magnusdottir) to discuss this boom in personalized fashion available online and how it’s influencing the design process. Also joining the group is a buyer from Nordstroms who can discuss how major retailers are reacting to this growing trend.


#sxsw #SXstyle


Áslaug Magnúsdottír

Co-Founder & CEO

Tinker Tailor

Áslaug Magnúsdottír, Icelandic business woman and entrepreneur, is the Co-Founder and CEO of Tinker Tailor, a personalized luxury ecommerce platform that allows consumers to customize designer appa...

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Jesse Finkelstein

Co-Founder & Creative Dir

Print All Over Me

Jesse Finkelstein is the co-founder and Creative Director of Print All Over Me - printallover.me, an online platform for real world collaboration and creation. Jesse got his start in design in 2006...

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Joe Zee

Editor in Chief & Exec Creative Officer of Yahoo Style


Joe Zee is the Editor in Chief and Executive Creative Officer of Yahoo Style where he leads the vision, creative direction and development of the new Yahoo Style digital magazine.

Previously, Joe...

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Scott Jones

VP Personalization



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Fashion and Wearable Tech

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