2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Evolve or Die: The Traditional Agency Revolution

Monday, March 16
9:30AM - 10:30AM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


The traditional advertising agency model is undergoing an evolution—and it involves the close scrutiny of the vaunted agency creative department. Impacted by technology, pop culture and counter culture and facing challenges and critiques related to their size, speed and sheer number of employees, the big brand agencies are attempting to reimagine their very foundation: the traditional agency creative department. Process, roles, disciplines or structure, each agency is experimenting and iterating how creative is conceived and executed. Hear from the ad men and women who are charged with driving change within these agencies, and learn about what they see for the future of the big agency.


#sxsw #evolveSXSW


Alister Adams

VP of Digital


Alister Adams is equal lover of creativity and analytics. A hard-working, people-person that is a student of popular culture, Adams loves the communications business and fundamentally believes grea...

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John Keehler

Dir/Digital Strategy

The Richards Group

Veteran digital strategist with more than 15 years agency and startup experience. Proven track record creating pioneering digital work for big brands. Deep experience leading, building and inspirin...

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Peter Fasano

Sr Partner North America



Sunni Thompson

Dir of Content

JWT Atlanta/Dallas/Houston

Sunni leads the content discipline at JWT Atlanta, overseeing content planning and publishing efforts for clients including the United States Marine Corps, Pennzoil and Quaker State. Her team creat...

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