2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beyond Live, Why the L+3 Social TV Convo Matters

Tuesday, March 17
9:30AM - 10:30AM

Austin Convention Center
Room 18ABCD
Austin Convention Center

The social TV discussion to date has been focused on real-time second screen engagement. So it’s no surprise that the social chatter surrounding TV programming has worked best for live events and sports, but not as well for scripted, time-shifted, and on-demand television. The landscape is changing from measuring success by “trending” to building dedicated fandoms. The fandom conversation peaks after the show airs and continues to resonate until the next episode, and even between seasons. The L+3 social TV water cooler centers around narrative storytelling and visual advocacy; ultimately a better tune-in driver than the check-in/reaction chatter common with live social conversation.


#sxsw #ConvergeDay


Don Steele

SVP Multi-Platform Mktg/Fan Engagement

Comedy Central

Michael Scogin

VP, Late Night, NBC Ent Digital

NBC Universal

Natan Edelsburg

SVP Muck Rack & Shorty Awards Social TV Writer

Sawhorse Media

Sima Sistani

Dir of Media



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