2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Consumer Data: The Good, the Bad, the Not-So-Ugly

Saturday, March 14
5:00PM - 6:00PM

JW Marriott
Salon D
110 E 2nd St


BIG DATA. INNOVATION. INTERNET OF THINGS. We have all heard these buzz words a million times and frequently see them make the headlines; consumers use the thing, the thing transmits data on the consumer back to the mother ship, company gathers data…but what does that company use that data for? It’s not sinister, Big Brother, or as annoying (ahem, banner ads) as many think. Margret Schmidt, TiVo’s Chief Design Officer and VP of Design & Engineering will openly discuss how data is used for the greater good of the end user. Technology continues to develop at a rapid pace, and ultimately our devices and the companies that design them learn more and more about us. BIG DATA isn’t the scary concept people should fear – they just need help understand the how, why and for what. At SXSWi, Margret will talk to the importance of understanding the consumer through data for good - customization, predictive content and, ultimately, a killer, beautifully designed user experience.


#sxsw #DataDesign


Margret Schmidt

Chief Design Officer


Margret Schmidt is TiVo's Chief Design Officer, and Vice President of Design & Engineering. She is responsible for the design and development of all domestic and international TiVo products, inclu...

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