2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Designing for Professional Users: A New UX Playbook

Saturday, March 14
5:00PM - 6:00PM

JW Marriott
Salon C
110 E 2nd St

Any football fan will tell you: the plays run by high school teams would never cut it in the NFL. At the highest levels of the sport, playbooks are tailored to the skills of athletes who run faster, hit harder, kick longer, and throw with precision.
Designing software for expert users is no different. If you call your plays from the same UX playbook that you use for consumer apps, you will get creamed on the field.

What makes designing for professional users different from consumer users? What are the essential "plays" that must be in your Pro UX playbook if you hope to compete at this level? What are the anti-patterns that will draw penalty flags?

We believe designing for pros is a unique discipline that has been forgotten by the UX community. We invite designers who create software for professional users to join the huddle.


#sxsw #UX4pros


Alan Baumgarten

Principal UX Strategy Lead

Sabre Airline Solutions

I am an interaction designer, user researcher, usability tester, instructional designer, professional writer, editor, teacher, photographer, outdoor enthusiast, friend, father, and husband.

For ...

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Ben Judy

Sr Interaction Designer


Ben Judy is passionate about understanding the needs of people who use technology so he can design better systems that work well for humans. Ben designed and built his first web site in 1996. He ha...

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