2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Urban Legend of Social Media Marketing

Sunday, March 15
12:30PM - 1:30PM

JW Marriott
Salon 4
110 E 2nd St

As social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences — all without giving up control. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.


#sxsw #ownsocial


Jordan Kretchmer



Jordan Kretchmer is the Founder and CEO of Livefyre. Kretchmer, named to Inc’s 35 Under 35 and the San Francisco Business Times 40-under-40 list in 2014, founded the San Francisco based startup in ...

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