2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Playing to Learn: Lessons From Game Design Gurus

Monday, March 16
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd

How can the engaging power of games be used to promote playful learning? Three design experts share lessons learned from applying the latest research to produce games that are both popular and transformative. Whether the aim is to tap into a parent-focused consumer market, enter the formal K-12 space, support informal spaces like museums and libraries or just build a more effective user experience, this session will address the potential for games and learning. Panelists will take us behind the scenes of successful groups like LEGO and Nickelodeon to offer best practices for research gathering, iterative design and user feedback. After sharing examples of their most recent successes and failures, the panel will answer questions from the audience.


#sxsw #edugames


Cecilia Weckstrom

Global Head of LEGO.com & Consumer Experiences

LEGO Group

Elliot Hedman



Michelle Miller

Managing Dir

Joan Ganz Cooney Center

As Managing Director, Ms. Miller oversees strategic planning, communications, and operations for the Joan Ganz Cooney Center and leads industry-focused work. She brings more than fifteen years of e...

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Tinsley Galyean

Founder & CTO

Global Literacy Project

Tinsley Gaylean’s education spanned both art and technology long before it was considered a good career move. In 1996, Tinsley founded Nearlife, leveraging the power of new technologies for corpora...

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Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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