2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Leading Digital: Mastering Digital Transformation

Monday, March 16
11:00AM - 11:20AM

Austin Convention Center
Ballroom G
Austin Convention Center

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing already have fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital tech in business focus on Silicon Valley stars and tech startups. But what about the other 90-plus percent of the economy?

In Leading Digital, George Westerman highlights how large companies in traditional industries, from finance to manufacturing to pharmaceuticals, are using digital to gain strategic advantage. He illuminates the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Burberry, Caesars Entertainment, Lloyds Banking Group, Nike, and Pernod Ricard, Westerman shows what it takes to become a digital master.


#sxsw #LdgDigital


George Westerman

Research Scientist with the MIT Sloan Initiative on the Digital Economy


George Westerman is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation.

George has writ...

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