2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Sport for Development: Affecting Societal Change

Friday, March 13
12:30PM - 1:30PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Sport is big business. A recent analysis expects the global sports industry to generate $700 billion annually. When considering sport’s unique power to inspire and engage consumers, it's easy to see why sports marketing has seen such a rise. Similarly, corporate philanthropy has seen rapid growth. Brands increasingly use corporate social responsibility programs to drive their corporate reputation and effect change. So why is it that sports marketing and CSR efforts live separately under the same corporate roof? Shouldn’t brands use one of the most powerful marketing vehicles we have in sports to also drive their reputation and the communities they effect? That’s what we call Sport for Development, using the power of sport to achieve business objectives and societal good simultaneously. We offer expert insight from different viewpoints on the future of SFD within the marketing mix. The discussion will center on how brands can implement a meaningful SFD platform and why we should care.


#sxsw #SXsports


Dave Mingey

Pres, Founding Partner


A Founding Partner of GlideSlope, Dave has led major marketing efforts for some of the world's biggest brands, including Nike, Johnson & Johnson and Pepsi. From Baghdad to Beijing, he has been invo...

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Joey Cheek

Olympic Athlete

Three-time Olympic Medalist for the US Olympic Team in Speed Skating. Not only is Joey a heavily decorated elite athlete, but he has long been a strong advocate for the power of sport as a tool for...

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Matt Geschke


Laureus Sport For Good Foundation

Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading v...

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Paul Teeple

Dir, Sport for Dev

Partners of the Americas

Paul Teeple is the Director of Sport for Development at Partners of the Americas. Under his leadership, A Ganar has grown from a 3-country pilot in 2005 to an award-winning program that is now acti...

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