Sport for Development: Affecting Societal Change
Friday, March 13
12:30PM - 1:30PM
98 San Jacinto Blvd
Sport is big business. A recent analysis expects the global sports industry to generate $700 billion annually. When considering sport’s unique power to inspire and engage consumers, it's easy to see why sports marketing has seen such a rise. Similarly, corporate philanthropy has seen rapid growth. Brands increasingly use corporate social responsibility programs to drive their corporate reputation and effect change. So why is it that sports marketing and CSR efforts live separately under the same corporate roof? Shouldn’t brands use one of the most powerful marketing vehicles we have in sports to also drive their reputation and the communities they effect? That’s what we call Sport for Development, using the power of sport to achieve business objectives and societal good simultaneously. We offer expert insight from different viewpoints on the future of SFD within the marketing mix. The discussion will center on how brands can implement a meaningful SFD platform and why we should care.
Pres, Founding Partner
A Founding Partner of GlideSlope, Dave has led major marketing efforts for some of the world's biggest brands, including Nike, Johnson & Johnson and Pepsi. From Baghdad to Beijing, he has been invo...Show the rest
A Founding Partner of GlideSlope, Dave has led major marketing efforts for some of the world's biggest brands, including Nike, Johnson & Johnson and Pepsi. From Baghdad to Beijing, he has been involved in countless initiatives leveraging events like the Olympic Games, World Cup, Tour de France and Super Bowl.
Of special note, Dave took a leave-of-absence from Nike in 2004 to volunteer in Iraq at the request of the U.S Government. Based in Baghdad as a Communications Advisor for the U.S. Department of Defense, he helped resurrect the Iraqi Olympic Team in time for their much-celebrated inclusion in the Athens 2004 Olympic Games. For his efforts in Iraq, he was awarded the Joint Civilian Service Award by the U.S. Department of Defense.
Dave is active in many sports, including cycling and golf and has completed several marathons and triathlons.Hide the rest
Three-time Olympic Medalist for the US Olympic Team in Speed Skating. Not only is Joey a heavily decorated elite athlete, but he has long been a strong advocate for the power of sport as a tool for...Show the rest
Three-time Olympic Medalist for the US Olympic Team in Speed Skating. Not only is Joey a heavily decorated elite athlete, but he has long been a strong advocate for the power of sport as a tool for creating meaningful societal impact. I’m delighted to have seen Joey win his Olympic gold medal at the Torino 2006 Olympic Winter Games. More importantly, I joined millions around the world in amazement and praise of his immediate decision to take his “gold medal bonus” money from the US Olympic Committee and give it to Right to Play, an NGO that uses sport to positively change the lives of children in some of the world’s most impoverished areas. Further, his continuing efforts to fight for social change caused the Chinese Government to ban him from entering their country to attend the Beijing 2008 Olympic Games – which was certainly a “hot topic” in the Olympic world at the time, given the statement China made by barring such a decorated and lauded American Olympian from “the world’s largest peaceful gathering.” Joey has dedicated his time, money and reputation to many global initiatives that use sport to seek needed development in education, gender equity, health & wellness, job training, life skills, etc. Additionally, Joey has been a big catalyst for encouraging the corporate world to increase their engagement in the SFD space. Joey believes, as do we, that brands must play a crucial role in enabling sport to make positive impacts where it is most needed in communities across the globe.Hide the rest
Laureus Sport For Good Foundation
Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading v...Show the rest
Laureus Sport for Good Foundation USA is led by Matthew Geschke, Director. He manages strategic partnerships and develops Laureus USA's activities. Throughout his career Matt has become a leading voice in the Sport for Development sector. Prior to this role, Matt served as Director of O Heroes, a student-athlete community service organization at the University of Oregon. From 2006 to 2008 Matt served as the Managing Director of PeacePlayers International in South Africa, where he led a team which used basketball to unite and educate children and their communities about HIV/AIDS. Matt holds an MBA from University of Oregon, and a Bachelors from Johns Hopkins University.Hide the rest
Dir, Sport for Dev
Partners of the Americas
Paul Teeple is the Director of Sport for Development at Partners of the Americas. Under his leadership, A Ganar has grown from a 3-country pilot in 2005 to an award-winning program that is now acti...Show the rest
Paul Teeple is the Director of Sport for Development at Partners of the Americas. Under his leadership, A Ganar has grown from a 3-country pilot in 2005 to an award-winning program that is now active in 15 countries throughout Latin America and the Caribbean. Described as “a youth workforce development program wrapped inside a soccer ball,” A Ganar uses lessons from the field of play to help at-risk youth learn marketable job skills. To date, over 10,500 youth have participated in A Ganar activities.
Paul has over 25 years of experience working in Latin America and the Caribbean focusing on youth, sport, leadership, small businesses, and agricultural development. He has also been a Peace Corps Volunteer in Guatemala, Program Director in Honduras and Deputy Director in Nicaragua. In the ‘90s, Paul worked on Peru Peace Scholarship Program and the Kellogg Fellows in Community Development program.Hide the rest