Beyond The Shelf: Power of Intelligent Packaging
Sunday, March 15
11:00AM - 12:00PM
110 E 2nd St
As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Join Resource/Ammirati CTO Dan Shust on a look at the possibilities as we enter the era of the digital die line.
As the leader of the innovation lab at Resource, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business a...Show the rest
As the leader of the innovation lab at Resource, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business and technical experience makes him a favorite among clients where he speaks about emerging technology and how it will affect brands and the lives of consumers. He is regularly called into projects to drive big ideas for clients including Victoria’s Secret, Sherwin-Williams, HP and various Procter & Gamble brands. Recently under Dan’s direction, the Resource Lab launched Sherwin-Williams ColorSnap Glass, the first Google Glass app for a major consumer brand.
Dan has been featured in many media outlets including USA Today, BusinessWeek, Internet Retailer, Spirit Magazine and Advertising Age. Additionally, Dan is a highly sought-after speaker having taken the podium at SXSW, Internet Retailer, Internet Week and several Fortune 500 brand events.Hide the rest