Know Your Kryptonite: Crisis In Your Metropolis
Saturday, March 14
3:30PM - 4:30PM
Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd
Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues ma...Show the rest
David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues management, and social community organizing, primarily in the B2B and government arenas. He is the 2012 Silver medal recipient of Innovator of the Year, known nationally for his bylines on digital crisis strategy, and has trained some of the world’s largest companies on how to react when the inevitable crisis strikes.Hide the rest