Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.