2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Know Your Kryptonite: Crisis In Your Metropolis

Saturday, March 14
3:30PM - 4:30PM

Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd

Superman knew his enemy, but do you? From "pink slime" to "boogergate," brand reputation issues and crises are increasingly sparked online. But why? What are the social, psychological and human behavioral factors that fuel this phenomenon? And what can companies do to defend the brands they have spent years building?
This interactive session, fueled by the trial-by-fire crisis training expertise of Weber Shandwick’s David Krejci and Lauren Melcher, will explore research and takeaways from current events and real brand crises that can apply to organizations in all industries. Attendees will learn advanced techniques for managing brand reputation, mitigating crises and approaching known-weaknesses with deference like the Man of Steel himself.


#sxsw #cryptonite


David Krejci

EVP/Digital Communications

Weber Shandwick

David Krejci has 20 years of public relations experience; 16 at Weber Shandwick in Minneapolis. David’s client work focuses on social media strategies, policies and engagement, crisis and issues ma...

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Lauren Melcher

Firebell Prod Mgr & Sr Digital Mgr

Weber Shandwick


Interactive Badge, Gold Badge, Platinum Badge
Core Conversation
Branding and Marketing

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