We’re in the middle of a digital evolution. In 10 years, we won’t recognize the current form factor of the website. Here’s why.

The first wave of the web was open: anyone could build a website and get found through search engines or social media. The second wave was mobile, leading entire nations to leapfrog the initial desktop -- and laptop-centric web. And we’ve just scratched the surface of the third wave: the experience web. It’s driven by internet-connected-everything, and it’s all around us. This third wave gives control to a few intermediaries -- particularly companies that own the entire experience. How can a local Indian restaurant deliver the right experience to a passenger in Google’s self-driving car? The key is mastering context and delivering personalized content to meet consumers where they are.

Dries Buytaert, creator of Drupal & Acquia co-founder, will discuss how we’ll interact with companies and each other in this freewheeling third wave of the experience web.