2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Potato Salad Killed/Saved Crowdfunding

Monday, March 16
11:00AM - 12:00PM

Austin Convention Center
Next Stage
Austin Convention Center


It started out humbly, simply and innocently like so many other crowdfunding projects. Zack’s goal was to raise $10.00 to make some potato salad on the popular online funding platform, Kickstarter. What happened next was the stuff of crowdfunding dreams. Zack not only surpassed his original goal, but within weeks, raised $60,000 from pledges by more than 6,000 people.

Reactions from many across social media ranged from disgust—as to why people would choose to fund something so frivolous, to delight—as people fell in love with the fanciful nature of the project. No matter which side you were on, we all agreed that this story marked a shift in the landscape of crowdfunding.

Join our panel of leaders from top crowd funding platforms and projects as they dissect the future of crowdfunding for nonprofits, for profits and individuals; explore why projects like this one are good/bad for fundraisers; and what this shift in crowdfunding means for your next project.


#sxsw #NextStage


Allyson Burns

SVP Communications


Gary Wohlfeill

Dir of Mktg


Ryan Grepper

Founder & CEO

Coolest Cooler

Zack Brown

The Potato Salad Kickstarter Guy

The Case Foundation


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
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