2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

When the Glimpse Is Worth More Than the Glare

Monday, March 16
5:00PM - 6:00PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


According to the U.S. National Library of Medicine the average attention span decreased from 12 seconds in 2000 to 8 seconds in 2013. Unsurprisingly, social media has adopted and embraced short-form video across several platforms. From Vine to Snapchat and Instagram, people are sharing content in 6, 10, and 15-second videos. As advertising and marketing agencies grapple with the constraints of these platforms, a select few have risen to the top of the micro-video sphere. We will discuss marketing trends, styles, influencers, and their effects upon the rising wave of short form video.


#sxsw #MicroSXSW


Annie Park

Visual Storyteller

Mashable Inc

Annie is a Visual Storyteller at Mashable. She graduated from New York University with a B.A. in Digital Journalism and Web Programming + Applications. Her Job at Mashable requires her to manage Ma...

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Darren Lachtman



Darren is the Co-Founder of Niche, focused on the social media/brand marketing landscape. Niche is the definitive social technology platform for creators and brands on rising channels such as Vine,...

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Frank Danna

Sr Dir Brand Strategy

Softway Solutions

Frank Danna has a knack for masterfully crafting stop-motion Vines, so much so that he's been hired to created them for nearly a dozen brands including Slim Jim, Samsung, Bank of America, Home Depo...

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Michael Platco

Snapchat Consultant


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