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Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.

Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which technology platform you choose or what goes into your style guide.

In this session we’ll look at how to put the people-shaped pieces of the content puzzle into place. We’ll consider how and why people in organizations hide behind job descriptions, project plans, and organizational structures. We’ll explore what kind of past experiences or current fears might cause people to behave in destructive ways, and look at ways of handling them.