2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Slacktivism: Monster or Myth?

Sunday, March 15
5:00PM - 6:00PM

Austin Convention Center
Room 5ABC
Austin Convention Center


Slacktivism implies that supporting something online has no lasting impact. It’s a myth. Social *does* make money for nonprofits, you’ve just got to know how. From the ALS Ice Bucket Challenge to Stephen's Sutton's $7 million individual fundraiser, the past twelve months have seen the maturity of social giving, and we’ll talk how causes can make the most of it. In this session from the world’s largest social platform for giving, we'll discuss turning likes into donations, including hacks for integrating with Facebook and Twitter to increase the distribution and click-through rate of the stories your supporters publish about your cause. And with tablets and smartphones now dominating how people behave online, understanding how nonprofit supporters act differently on mobile is vital – the insight we share about mobile supporters might surprise you...


#sxsw #socgiving


Jonathan Waddingham

Social Prod Mgr


Jonathan is the social & labs product manager at JustGiving specialising in social media integration, digital strategy and online fundraising. He’s passionate about how the social web has revolutio...

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Global Impact and Policy

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