Continuing on his SXSW2014 talk on branding and conversion in fashion e-commerce, Pieter Jongerius will dig deeper into the motivation and drivers that help to create delightful interactive products for fashion brands. The biggest of them all: love. The strongest of intrinsic motivations.

We share a fascination for our beautiful trade, for our tantalizing campaigns and these gorgeous products we sell. When moving into the realm of E-commerce, we can take this same love and apply it differently. We’ll take a tour around the digital landscape, discovering how love influences the quality and innovativeness of our products, and eventually our success.
The world of e-commerce is harsh, complex and ridden with constraints. But what do you really love about what you do? This talk will help you to discover and express that.