2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Software Innovation Against the Odds

Tuesday, March 17
12:30PM - 1:30PM

JW Marriott
Salon B
110 E 2nd St

In the world outside of SXSW, many businesses and organizations are ready to innovate and know that it is necessary for survival. But when the vision for digital transformation moves into reality at non-tech companies, the processes, culture, and skills of the organizations clash with the practices of rapid software development and deployment found at start-ups and within the software industry.
In this panel, you will hear first-hand accounts of innovation failures and successes at NASA's Jet Propulsion Laboratory, Mayo Clinic, and Boston's MBTA. These panelists are leading technological transformations within bureaucratic, long-running enterprises through culture-challenging projects -- find out how they have done it.


#sxsw #culturechg


Barbara Barry

Design Lead Student Health & Wellbeing

Center for Innovation/Mayo Clinic

Barbara Barry has 15 years of experience developing social programs and new technologies to dramatically improve health care and education. She is an interdisciplinary research scientist who uses a...

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Brian Kane

Dir of Policy, Performance Mgmt & Process Re-Engineering

Massachusetts Bay Transportation Authority (MBTA)

Brian Kane is the Director of Policy, Performance Management & Process Re-Engineering at the Massachusetts Bay Transit Authority. In this role, he works on the development of the MBTA's annual $1.6...

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Jesse Kriss

Sr Design Lead/ Human Interfaces Group


Jesse Kriss designs and builds tools for artists, citizens and scientists. His past work includes Many Eyes, a collaborative visualization platform, at IBM Research, tools for artists and performer...

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Joan DiMicco

VP of Digital Customer Experience

Forrester Research

Joan DiMicco is a strategic innovator in the design and use of new technologies for social networking, visual analysis, and group collaboration. Her driving desire is to make communication and coll...

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