POTUS 2048: Data-Driven and Groomed Since 2012
Sunday, March 15
5:00PM - 6:00PM
Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd
During this century, there will be a President of the United States who will never have known a time before social media. He or she will grow up using social media to document his or her experiences and share life's details freely and publicly. The American public will be able to sift through details of his or her personal experiences —¬ beginning with wrinkly baby photos posted by mom and dad from the delivery room. Given this reality and the motivation of politically ambitious parents, this future president’s life —from the startup lemonade stand as a precocious 4-year-old to the volunteer work in war-torn California as a sophomore in high school — will be carefully orchestrated with one purpose: a seat in the oval office.
We will discuss how a team of Nate Silvers and Olivia Popes will leverage the power of social media, data and analytics to groom a child from the womb for the most powerful job on the planet.
Dir Experience Architecture
As an ad agency executive and entrepreneur, Letscher has more than 20 years of experience developing brand identities and innovative online environments for small businesses and Fortune 500 clients...Show the rest
As an ad agency executive and entrepreneur, Letscher has more than 20 years of experience developing brand identities and innovative online environments for small businesses and Fortune 500 clients.
Currently the Director of Experience Architecture at Colle+McVoy, Letscher oversees the creation of all programs that guide client interactions online and across the broader digital experience including how the digital world is constantly bleeding into the physical. Current clients include Land O'Lakes, Caribou Coffee, General Mills and USA Swimming.Hide the rest