ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

You know culture eats strategy for breakfast, but did you know its your start-up's most powerful weapon? Join Culture LabX Co-Founders Josh Levine and Lindsay Wolff Logsdon for an in-depth discussion about company culture, why it’s critical to companies who need to scale, why it’s so damn hard to define, and what makes it the most underutilized competitive advantage in business history. Get a seat in the room or take a back seat in the market.