2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Creating Connections Through Serendipitous Design

Saturday, March 14
3:30PM - 4:30PM

JW Marriott
Salon C
110 E 2nd St

What if we designed products that enable us to take risks and explore the unknown? Everything we do in technology and design is about solving problems and offering us control, but to what extent are we the ones in control?

Apps help us easily stay in touch with friends, avoid bad restaurants and travel smarter and in style. But what serendipitous experiences are we missing as a result? From getting lost in a new city to befriending a shopkeeper, how are we not growing, not feeling and maybe not even understanding ourselves?

Come discuss how our interactions — from visual to haptic, explicit to invisible, or crafted to freeform — can help mediate serendipity and exploration in our lives, and how design can fundamentally reflect and enable connection with our lives and technology.


#sxsw #appdesign


John Kestner



John Kestner is a product designer who brings physical objects into the digital age to ease modern worries. He believes that supermechanical objects can be built on familiar and tangible interfaces...

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Reed Martin

Dir of Design & User Experience


Reed Martin is the director of design & user experience at Mobiata, the mobile division of Expedia. In this role, Reed focuses on re-imaging and redefining the company’s travel design experiences.

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