2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Live Music Streaming as Means for Brand Engagement

Tuesday, March 17
11:00AM - 12:00PM

Austin Convention Center
Room 12AB
Austin Convention Center


The live streaming sector is exploding with music events seeing massive audience reach & audience engagement times. Examples of these experiences are festivals. In parallel industry metrics are reporting anywhere from 13x-18x longer consumption times of live video vs VOD. With the hyper growth of connected devices more and more viewers are tuning into these events. The live experience is now available to anyone, anywhere. As brands shift more of their traditional advertising spends to digital the live music experience becomes a focus of their market strategy. Music festivals have audience engagement times of over 35 minutes for their digital broadcasts. This panel works in all aspects of these engagements including distribution, technical workflow, production, optimization, and innovation and discusses their work in these engagements, what made the projects successful and where this market is heading. Brands will learn about the unrivaled engagement available from live music streaming


#sxsw #ConvergeDay


Andrew Klein

SVP, AEG Global Partnerships

AEG Live

Hank Neuberger at SXSW

Hank Neuberger


Springboard Productions

Founder of Springboard Productions, Grammy-winning Producer, and the Supervisor of Broadcast Audio for the annual Grammy Awards telecast. Producer of live multi-channel Music Festival Webcasts sin...

Show the rest

Jimmy Chamberlin

Co-Founder & CEO

LiveOne Group

John Petrocelli


Bulldog Digital Media


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Entertainment and Immersion

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo