The Anatomy of Selfies That Sell
Sunday, March 15
11:00AM - 12:00PM
Hyatt Regency Austin
Texas Ballroom 1
208 Barton Springs Rd
A dramatic shift has taken place. Customer photos are some of the most authentic and compelling brand assets available today, and social media and the smartphone have made them incredibly abundant.
This shift has naturally forced brands and retailers to reevaluate how they integrate visuals into their ecommerce and engagement strategies. Expensive, overproduced lifestyle photographs are no longer your only option.
Consumers today respond better to more authentic content, and they’re voting with their dollars. 62% of U.S. consumers trust photos taken by customers more than they trust photos taken by brands or retailers.
Join Olapic and Fluid for an insights-packed discussion of the visual commerce landscape. We’ll share: fascinating new data about consumer appetite for visual commerce, the Top 10 best converting photos of 2014, the most innovative and successful brands and retailers in visual commerce and how to plan your approach to integrating customer photos
Dir of Strategy
Co-Founder & CEO
Pau Sabria is co-founder and CEO of Olapic, the leading visual commerce & marketing platform that helps brands and retailers increase sales by integrating customer photos and videos into the shoppi...Show the rest
Pau Sabria is co-founder and CEO of Olapic, the leading visual commerce & marketing platform that helps brands and retailers increase sales by integrating customer photos and videos into the shopping experience. In only four years, Olapic has grown to include offices in New York, London and Argentina and is working with more than 170 of the world’s most iconic brands. Sabria studied Electrical Engineering at Universitat Politècnica de Catalunya in Barcelona and graduated with a thesis in distributed video coding from Purdue University, Indiana. He then joined The Boston Consulting Group, where he worked for 3 years and co-founded Olapic while completing his MBA at Columbia University in New York City.Hide the rest