Beyond the Bar Graph: Insights Over Info
Saturday, March 14
9:30AM - 10:30AM
98 San Jacinto Blvd
Athletes have been collecting data for years and now almost every move can be tracked, stored and analyzed. Connected Fitness devices including smartphones have paved the road for this new always on movement and data collection is becoming easier, cheaper and more accessible. The most successful apps and devices have amassed an incredible amount of rich data, but often fail to present this data in meaningful, action-oriented ways to their users. What if sensors in your shoes could tell you when it’s time for a new pair? Or your half-marathon training plan interactively shifted based on real-time performance? In the booming connected fitness space, how can we build on this data to drive behavior changes and improve performance? This session will explore strategies underway to use digital tools to shift hard data into actionable programming that gets measurable results.
Under Armour Connected Fitness
As General Manager, Chris is responsible for the Consumer line of business within MapMyFitness including the MVP subscription, mobile purchases, and all digital and physical goods, as well as the U...Show the rest
As General Manager, Chris is responsible for the Consumer line of business within MapMyFitness including the MVP subscription, mobile purchases, and all digital and physical goods, as well as the Under Armour Digital roadmap and products. Chris has a deep background in mobile product, marketing, and location based applications. Chris joined MapMyFitness in 2010, after serving as head of Product Management at Useful Networks (a Liberty Media company). He spent the first 6 years of his career at Accenture, after graduating from Colorado College in 1998, and is based in Denver, CO.Hide the rest