How to Craft Culturally Relevant Health Messages
The U.S. Department of Health and Human Services is best known to most audiences as the office that leads implementation of the Affordable Care Act. One of the impacts of ACA has been the elevation of the Office of Minority Health, which annually reaches millions of consumers, community-based organizations and laypeople through culturally and linguistically appropriate health messaging. This session would focus on how health professionals and journalists can create successful, viral and culturally relevant health messaging as the country becomes increasingly racially and ethnically diverse. For the first time this fall, for instance, U.S. public schools will enroll a minority-majority student body -- in the next twenty years, the majority of the workforce is expected to be comprised of racial and ethnic minorities. We will discuss the how OMH has carved out a niche within government agencies and externally, influencing health policy and strengthening community engagement.
Presenters
Elizabeth Perez
Public Health Advisor & Health Communication Specialist
Office of Minority Health at the US Department of Health and Human Services
Elizabeth Perez is a Public Health Advisor and Communications Specialist at the Substance Abuse and Mental Health Services Administration. For three years, at the Office of Minority Health, Perez l...
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