2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How to Craft Culturally Relevant Health Messages

Sunday, March 15
12:30PM - 1:30PM

JW Marriott
Room 201-202
110 E 2nd St

The U.S. Department of Health and Human Services is best known to most audiences as the office that leads implementation of the Affordable Care Act. One of the impacts of ACA has been the elevation of the Office of Minority Health, which annually reaches millions of consumers, community-based organizations and laypeople through culturally and linguistically appropriate health messaging. This session would focus on how health professionals and journalists can create successful, viral and culturally relevant health messaging as the country becomes increasingly racially and ethnically diverse. For the first time this fall, for instance, U.S. public schools will enroll a minority-majority student body -- in the next twenty years, the majority of the workforce is expected to be comprised of racial and ethnic minorities. We will discuss the how OMH has carved out a niche within government agencies and externally, influencing health policy and strengthening community engagement.


#sxsw #OMHMessage


Elizabeth Perez

Public Health Advisor & Health Communication Specialist

Office of Minority Health at the US Department of Health and Human Services

Elizabeth Perez is a Public Health Advisor and Communications Specialist at the Substance Abuse and Mental Health Services Administration. For three years, at the Office of Minority Health, Perez l...

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Richard Washington

Digital Media Specialist

Office Of Minority Health Resource Center


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