Rapid Iteration On Mobile
Saturday, March 14
11:00AM - 12:00PM
110 E 2nd St
Mobile iteration is notoriously tough. Development costs and timeframes far exceed those of web products and talented mobile developers and designers are expensive and difficult to recruit. The statistics suggest that even after launch, most companies in mobile don't succeed: 22% of mobile apps are opened just once and never used again while nearly 70% of users typically churn off an app within the first month.
Learn how to avoid a similar fate by addressing key market, product, and user risks early on through effective prototyping and rapid iteration. This talk will cover a range of successful and unsuccessful prototyping case studies in order to help you Identify the core elements of an effective prototype and apply practical strategies to build them quickly.
Founder & Creative Dir
Mariya is data-driven product designer and internationally recognized speaker on the intersection of mobile, design, and entrepreneurship. Her designs have been used by over 100 million people worl...Show the rest
Mariya is data-driven product designer and internationally recognized speaker on the intersection of mobile, design, and entrepreneurship. Her designs have been used by over 100 million people worldwide.
She is currently Founder and Creative Director of Xanadu, a leading mobile strategy & design firm whose clientele range from major global brands to Silicon Valley's up-and-coming startups. She was recently selected by VentureBeat as one of the top 180 executives in mobile and is a consistently top-rated speaker at conferences and companies around the world.Hide the rest