2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Protecting Your Game IP Without Alienating Users

Monday, March 16
11:00AM - 12:00PM

Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd

This session will offer practical advice regarding the protection and enforcement of copyrights, trademarks, and other intellectual property (IP) rights in online and mobile games. I will address common issues that gaming companies face in protecting their IP, such as dealing with websites that offer counterfeit in-game currency or hacking tools and scripts, and mobile applications designed to circumvent or enhance game features in violation of your terms of use. I will also discuss choosing your enforcement battles in order to minimize legal fees and avoid alienating your users. Specifically, I will address the pros and cons of preventing users from posting videos of their gameplay on YouTube, prohibiting users from publicly posting tips and tricks that border on cheating, proactively enforcing your rights versus waiting until the infringement is brought to your attention, and responding to fans who create art or fan pages based on your intellectual property.


#sxsw #GameIP


Amanda Conley



Amanda Conley is an associate attorney with Cobalt LLP. Amanda has a diversified practice focused on intellectual property and legal issues in emerging technologies, including trademark and copyrig...

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Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

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