2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

We Are Mapping Your World, Inside: What's Private?

Saturday, March 14
12:30PM - 1:30PM

JW Marriott
Salon 4
110 E 2nd St

Iap37350

What if every step you took was mapped? Not just outside, but also inside. The stairway to your apartment. The elevator to your office. Your route through the mall. The column you stand by while waiting for coffee. The bar where everyone congregates after work. Your kitchen.

Technology developed to locate firefighters and soldiers is being implemented on mobile devices to discover building maps. Your data – combined with data from your friends and neighbors – creates detailed indoor maps. That's awesome and powerful in a lot of ways. The maps can be used to navigate and to locate people. We are safer (911 - you're on floor 8). But the map may be disturbing to some. It's built by collecting data all the time. Every step you take. What map data should be exposed? Just public buildings? My home?

We are mapping the world. Every building, corridor, and gathering space. It will make the world safer, but it opens up a dilemma. Privacy versus safety, efficiency, fun. What are the rules?

Hashtags

#sxsw #indoormaps

Presenters

Carol Politi

CEO

TRX Systems

Carol is CEO of TRX Systems, delivering location and mapping indoors and in areas without reliable GPS. TRX algorithms use sensor fusion, ranging, and mapping to deliver 3D indoor maps and location...

Show the rest

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Social and Privacy
Level
Advanced
Tags

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo