2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Science of Sharing

Saturday, March 14
5:15PM - 5:30PM

Austin Convention Center
Ballroom B
Austin Convention Center

Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.

This session will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple framework that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.


#sxsw #goviral


James Laporte

Mgr Social Content


James has over five years experience creating and distributing content for some of the worlds leading brands. In 2014 he won a Cannes Young Lion for his work on The One Campaign.


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