Culture Clash: When Marketing and Product Converge
Sunday, March 15
3:30PM - 4:30PM
Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd
The rigid division between product and marketing departments is breaking down, driven by the need to constantly innovate. Marketing teams are becoming innovation groups, where radical new concepts are developed and tested on large audiences. Product departments are inviting marketing and a new breed of innovation agencies into product ideation. Smart brands are considering how products can link to digital marketing before they even go into production and pitches are being replaced with prototypes.
In a discussion free of buzzwords and bullsh*t, we’ll dissect how to create a culture of innovation within your organization. Contribute to a straightforward conversation with Deeplocal: the innovation studio that created a mind-controlled bike and a World Cup ball with eyes, Hallmark: the greeting card company that is innovating in cards while developing new product categories that are emotionally and digitally connected, and Google: the search giant that is investing in “moonshots."
Mktg Dir Gift Solutions, Innovation & Corporate Initiatives
Ann Herrick is a key member of Hallmark’s executive team that rebranded and repositioned a 100-year-old company that is one of the most recognized and respected brands in the world. She leads the s...Show the rest
Ann Herrick is a key member of Hallmark’s executive team that rebranded and repositioned a 100-year-old company that is one of the most recognized and respected brands in the world. She leads the strategic development, synergy integration and optimization of national campaigns delivered across all consumer contacts, across all channel marketing efforts and within all creative executions.
She has been instrumental in migrating the company's marketing platform into the digital space by building consensus and gaining acceptance at the executive level to develop a significant online presence. She also partnered with creative and product leaders to build migration maps for future product development based upon consumer and market intelligence.
Ann leads and oversees contact planning and execution, digital planning and execution, and creative production to deliver compelling and effective campaigns across all consumer contact points.Hide the rest
Named “Willy Wonka with a toolkit from Mythbusters,” by Forbes Magazine, Nathan Martin is the founder and CEO of Deeplocal, an internationally acclaimed innovation studio that is most known for bui...Show the rest
Named “Willy Wonka with a toolkit from Mythbusters,” by Forbes Magazine, Nathan Martin is the founder and CEO of Deeplocal, an internationally acclaimed innovation studio that is most known for building compelling experiences that link the real and online worlds and provoke conversation. In just five years of working in the advertising industry, Nathan has become one of the most recognized leaders of innovation and invention, rapidly building a studio that has churned out one award-winning campaign after another. From mind-controlled bikes to street-printing robots to telepresent first pitches to robotic hugging loveseats, Nathan has consistently dreamed up and brought to life never-been-done projects that have disrupted the industry.
Prior to founding Deeplocal in 2006, Nathan was a founding member of an art group and a touring punk/metal band and spoke, toured, and exhibited internationally. Nathan has received numerous awards for his work in art, music, and technology.Hide the rest
Editorial Dir, Americas
An award-winning writer and observer of creative culture, Nick Parish established Contagious in North America in 2010 after working for nearly every class of publication, from email newsletter star...Show the rest
An award-winning writer and observer of creative culture, Nick Parish established Contagious in North America in 2010 after working for nearly every class of publication, from email newsletter startup to trade bible to daily tabloid newspaper. At Contagious, he writes and edits the award-winning quarterly briefing book, frequent special reports and web platforms as well as leading client-based consulting projects including the groundbreaking Project Fly venture alongside Mondelez International.
His writing has been published in the New York Post, New York magazine, Advertising Age, Creativity, Flaunt, Slam, Comstock's, Mashable and the Globe & Mail. His first book, Cool Code Bro: Brogrammers, Geek Anxiety and the New Tech Elite is available in the Kindle Store now. He resides in Brooklyn and enjoys fly fishing, dystopian fiction and any music that sounds like it could have come from Detroit.Hide the rest