Sports on TV has never been more innovative, dynamic or entertaining for fans. In fact, we are in the middle of radically redefining sports on TV to be sports on screens, leading to a remarkable surge in creative executions. This panel brings together some of the most influential and insightful executives in the industry for a fast-paced discussion about the landscape in the near-future, and what that might mean for the long-term future. Multi-contributor panel discussions can often leave the audience leaving wanting more from each individual panelist. This panel will uniquely combine the best of the one-on-one format (five to 10 minutes of dedicated discussion with each panelist) with the liveliness of a traditional panel (a rapid-fire group discussion to round out the hour), along with audience Q&A. The result will be deep insights combined with enlightening iteration.