2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

IoT Decoded: Sensors, Small Data and Social Change

Sunday, March 15
12:30PM - 12:50PM

Austin Convention Center
Ballroom G
Austin Convention Center


What happens when everything is digital? This provocative new book from the Consumer Electronics Association's chief economist has a straightforward answer: everything will change.

Most people perceive the digital age as simply the accumulation of sleeker and more powerful gadgets. But our understanding of the digital age is narrow, because we are still in its infancy. In Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate, Shawn DuBravac, Ph.D., explains that the world’s mass adoption of digital technologies portends the beginning of a new era for humanity, one that will rival the invention of the printing press for its transformational effects on every person, country, and institution in the world. From driverless cars to automated homes to personalized healthcare, digital data will usher in a new phase of living for every person on the planet.


#sxsw #IoTDecoded


Shawn DuBravac PhD

Chief Economist, Sr Dir of Research

Consumer Electronics Association

Shawn DuBravac, Ph.D., is chief economist and senior director of research for the Consumer Electronics Association, the U.S. trade association representing more than 2,000 consumer electronics comp...

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