The Case for Design Thinking In Communications
Monday, March 16
9:30AM - 10:30AM
Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd
Design is communication. Great design doesn’t just make things beautiful (its form) or make things work (its function); it reflects the world we wish existed. And truly great design tells that story with as little design as possible. It’s invisible. We can say the same for brand communications. They too should be elegant (their form), and achieve important business objectives (their function). The best are aspirational presenting brands, products, ideas, or people as we hope they are (or will become). And to work, their artifice must also be invisible.
If good communications = good design, can we leverage design thinking to help us be better brand communicators? Learn how implementing a design thinking approach to your internal marketing function or communications agency will not only improve your team’s problem solving skills and creative idea output, but also fundamentally change the role of brand communications within your organization and the value it provides.
Chief Creative Officer
Jason Schlossberg is chief creative officer and co-founder of Kwittken, one of the fastest growing communications agencies in the world. In 2013, Kwittken was the second fastest growing PR agency i...Show the rest
Jason Schlossberg is chief creative officer and co-founder of Kwittken, one of the fastest growing communications agencies in the world. In 2013, Kwittken was the second fastest growing PR agency in the United States and the fastest growing in the world (according to the World PR Report’s 2013 Global Agency Rankings). The agency was also named "small agency of the year, the Americas" by The Holmes Report and a "Best Place to Work" by PRWeek. Jason is well known in the industry for his creativity and vision. His unquenchable intellectual curiosity and readiness to reinvent himself when necessary has enabled him to gain a broad range of expertise and experiences that are rarely found in one PR professional. As a result, Jason has been a key player in some of the most successful PR programs of the past decade. In 2009 he was named to PRWeek's esteemed 40 Under 40 list, and in 2014 he was identified by The Holmes Report as one of the 25 most innovative thinkers in Public Relations.Hide the rest