Is Gamification the Key to Engaging Mobile?
Monday, March 16
5:00PM - 6:00PM
Hyatt Regency Austin
Texas Ballroom 4-7
208 Barton Springs Rd
Digital marketing has been a step behind from the start, rehashing the ubiquitous banner and video ad formats from print and tv into annoying user experiences that under-optimise the digital space. Yet we may finally be at a real shifting point, brought about by a slow convergence of native and mobile technologies that unleashes highly personalised experiences directly aimed at the end user. The current environment is primed for gamification, the introduction of emotional and physical interactions that drastically improve the way brands engage consumers. The results are startling: gamification strategies are equally successful at creating high-impact interactions that shift core equity metrics and offer an incremental revenue stream to website owners. They are allowing brands to become more helpful, memorable and lovable. If 2014 was all about native content, 2015 is going to be all about quality of engagements.
Co-Founder & CMO
Future Ad Labs
Howard is co-founder and CMO of London start-up Future Ad Labs, a multi-award winning company which develops and distributes an innovative range of high-impact advertising formats designed for the ...Show the rest
Howard is co-founder and CMO of London start-up Future Ad Labs, a multi-award winning company which develops and distributes an innovative range of high-impact advertising formats designed for the mobile generation.
As an active member of the UK’s start-up scene, he is a regular speaker at London TechCity and at digital marketing events, he was named in this year's 'Silicon 60' - a who's who of London's tech scene. Howard is a marketing lecturer at General Assembly, a volunteer for Global Startup Weekend and regular blogger at The Huffington Post and his blog: Startupremarkable.com.
Howard has a MBA from the University of Durham and a BA (1st class hons) in Marketing and Public Relations from the London Metropolitan University.
http://www.linkedin.com/in/howardkingstonHide the rest