2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Leading the Startup UX from 0 to 100 Days

Monday, March 16
9:30AM - 10:30AM

JW Marriott
Salon C
110 E 2nd St


Imagine you've left a prominent post as Principal Designer of a corporate UX team to become Director of UX for a 20-person startup with an unfinished product, scant customer base, and team of data scientists eager to showcase brilliance. That's my story and I'd like to share how I drove the creation of the core UX strategy to build a platform for design excellence in the startup. We'll look at the steps taken from Day One in terms of: Developing rapport with key leaders (Sales, Marketing, Engineering), Defining a set of pillars, Proposing a strategic framework, and Evangelizing design principles. In addition certain methods were applied including UX Audit, Customer Development, and Pixel Pushing. What worked, and what didn't in the first 30-60 day sprint? What's the trajectory for the next 100 days and beyond for a long-term company UX strategy? Learn more in this spirited, candid overview of one person's mission to "Deliver Beauty & Soul" to Big Data in a Lean, Agile startup context.


#sxsw #startupux


Uday Gajendar

Principal Designer


Uday Gajendar is currently Director of UX at CloudPhysics, a Big Data startup where he is bringing beauty and soul to data visualization. Formerly, Uday spent nearly 5 years as Principal Designer a...

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