2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Inspiring and Game-Changing Afro-Latina

Saturday, March 14
11:00AM - 12:00PM

Austin Convention Center
Room 10AB
Austin Convention Center


Marketers and brands are finally taking notice of the Latina experience in the U.S. and are investing time and dollars in targeting to this power player. Unnoticed and even more diverse, the Afro-Latina has used the digital landscape to empower, educate and define her identity on her own terms. The versatility and appreciation of both Latino and African roots that Afro-Latinas embrace is now becoming a valuable trait in the workplace, in leading industries and most importantly as forward-thinking consumers and decision-makers. Discover the value, the mindset and the insights that bring you closer to understanding her.


#sxsw #afrolatina





Lizette Williams

Multicultural Mktg Leader, NA

Kimberly-Clark Corporation

Paulina Artieda

Creative Dir

Mando Rayo & Collective/Mercury Mambo

With over 12 years of experience in the advertising industry, Paulina aims to solve client's problems with imagination and “aha” moments and in return delivers on strong concept direction, strategy...

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Rebecca Dailey-Wooley

Ent/Lifestyle Blogger

Boriqua Chicks

Rebecca is a brand strategist that has developed strategic communication plans, advertising campaigns, and grassroots events for numerous brands during her career. With over 10 years experience in ...

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