Winning Over China's Wired Women
Sunday, March 15
12:30PM - 1:30PM
Austin Convention Center
Austin Convention Center
15 percent of Chinese women would give up seeing their families for a month over giving up their smartphones (MLS, 2014). Chinese females are also more trusting and less private online. Making them more digitally addicted and behaviourally different from women (and men) in the "West."
75 percent of Chinese women control home budgets and 30 percent of China’s millionaires are women. They are today’s biggest digital influencers and the engine driving one of the world's largest economies. This perfect storm of technology, income, independence, and anonymity is empowering them to become disruptive game changers - and a demographic for everyone to clock. Our talk will explore the macro forces driving this trend: from a changing “cosmopolitan” China to a growing domestic tech and e-commerce market, different demographics of Chinese women and how technology is shaping their diverse habits, desires and behaviours. And finally, how you as a business can innovate and cater to these unique behaviours and needs.
Head of Mktg Asia Pacific
Evelina leads the marketing efforts for SapientNitro Asia-Pacific and is at the forefront of building the agency brand across the region, in markets China, Singapore, Hong Kong, Australia and India...Show the rest
Evelina leads the marketing efforts for SapientNitro Asia-Pacific and is at the forefront of building the agency brand across the region, in markets China, Singapore, Hong Kong, Australia and India. SapientNitro is a leading global interactive marketing and technology agency. Ten years+ experience Evelina has worked for some of the best global agencies around the world, including WPP and Omnicom across Asia, UK and Australia. Tasked with building marketing departments from the ground-up and project managing international teams to provide strategic insight and executional expertise to grow the marketing opportunity across all communication channels and support new business. Evelina is the Vice Chair of the Interactive Advertising Bureau’s (IAB) Innovation Committee whose vision is to support Singapore in its drive to become a global hub of innovation. An Advisory Board member of Ad:Tech Asia 2014 as well as a founding group member of SapientNitro’s Women’s Leadership Network in Asia.Hide the rest
Jonathan went to school in Austin and minored in Chinese, which took him to live China for the past nine years, where he translated for beauty pageants and taught English to the Chinese Olympic tea...Show the rest
Jonathan went to school in Austin and minored in Chinese, which took him to live China for the past nine years, where he translated for beauty pageants and taught English to the Chinese Olympic team for two months, and then fell ass-backwards into advertising, where he is now building social/digital business at advertising agency BBH. Generally speaking, he has been exploring how technology influences culture and creativity, and speaks at trainings for local clients exploring digital marketing, in English or Chinese. He has worked on projects including the China Youth Study (2009) , WWF Digital Earth Hour, branding strategy for Qoros Automotive as well as a winning communications idea called Plight Map, for the Cannes Chimera contest. This last idea (called “Plight Map”) recently received seed funding from the Bill & Melinda Gates foundation for submitting an idea to the Cannes Chimera Project, and Jonathan is currently running this as a startup within BBH Shanghai. He blogs at BBH Beat, a BBH Shanghai strategy blog on technology and Chinese culture. (http://www.bbhbeat.com/) Jonathan spends his other time producing “experimental” music and rock climbing around China.Hide the rest
Corporate Strategy Asia Pacific
When referring to Padmini, the words entrepreneur, digital native, polymorph, and risk taker come to mind. Her breath of experience spans launching 3 companies before her 30th birthday, consulting ...Show the rest
When referring to Padmini, the words entrepreneur, digital native, polymorph, and risk taker come to mind. Her breath of experience spans launching 3 companies before her 30th birthday, consulting for a 2 Asian companies, running performance media, & expanding SapientNitro’s footprint in Asia. Today she’s SapientNitro’s Asia Pacific Strategic Business Planner dedicated to M&A strategy & increasing the service offerings to encompass content, social media, ecommerce, and mobile, with an emphasis on China and India.
Padmini's education & career gravitated to art, digital, & business. Her 3 companies were Eco Adepts, a FMCG biodegradable plastics company; Rani’s Ring, a wedding planning portal for South Asian brides, & P Squared Productions, an independent fashion production firm for emerging designers. After which she consulted in an Asian re-org, was a brand strategist for an Indian hospitality group for QUO Global, and the Strategic Account Director for Edge Asia in Bangkok.Hide the rest
Head of Asia Pacific
Tara Hirebet is Head of Asia Pacific for Consulting at Contagious Communications' office in Singapore. She spearheads their regional APAC and Aus/NZ consulting and editorial, including trend tracki...Show the rest
Tara Hirebet is Head of Asia Pacific for Consulting at Contagious Communications' office in Singapore. She spearheads their regional APAC and Aus/NZ consulting and editorial, including trend tracking and advisory briefings, innovation workshops and training programmes for brands and agencies. Before this she was Head of Asia Pacific at global consumer trend firm trendwatching.com and set up and ran their office. Prior to trendwatching.com, Tara spent 7 years as a copywriter in Singapore at agencies including TBWA, Ogilvy and Publicis, working on accounts ranging from Adidas, to Nike, Heineken and Singapore Airlines. She also spent three years in China: first as a regional copywriter for Dell and Alienware, and then in market research with Flamingo Shanghai, doing China-wide ethnographic studies and writing trend white papers and finally did several projects with Beijing youth research consultancy, China Youthology. Tara is a regular contributor on Asian trends to Campaign Asia Pacific.Hide the rest