2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

What the Hell Is An Innovation Agency Anyway?

Tuesday, March 17
11:00AM - 12:00PM

Hilton Austin Downtown
Room 412
500 E 4th St

We know. We hear it too. Innovation agency sounds like lip service. It sounds like what you say when you don’t know what you do or you cannot define your offering. But for two Austin agencies, Mutual Mobile and T3, it isn’t just a buzzword. It isn’t ping-pong, puppies, and memes. It is a new model of business.

To transition your agency from a traditional, digital or software firm to an innovation agency requires a concerted effort to create an environment filled with professionals that are passionate, curious and willing to take risks.

In this talk we’ll explore tangible examples of how to create a company culture that inspires employees and clients alike. From how to structure hackathons well, building emerging tech partnerships, courting more innovative work across new business to professional development opportunities, practical tips will be shared that can be applied across your team or business.


#sxsw #iAgency


Ben Gaddis

VP, Chief Innovation Officer


Ben Gaddis is the Chief Innovation Officer for tech developing company T3, based in Austin, Texas. He works with internal and external teams to envision, develop and incubate breakthrough technolog...

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Mickey Ristroph


Mutual Mobile

Mickey Ristroph is the Co-CEO and Co-Founder of emerging tech agency Mutual Mobile, headquartered in Austin, Texas. Mickey co-founded the company after graduating from The University of Texas just ...

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