2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Hunger for Atomizing News

Sunday, March 15
11:00AM - 12:00PM

Hyatt Regency Austin
Big Bend
208 Barton Springs Rd


The atomization of media is gaining momentum in newsrooms, from building viral content to unravelling complex news stories. Atomizing breaks down stories into simpler blocks of ideas to discuss, remix, and share. The simplest block being a post with a single opinion, an image, or a video. Such an approach to complex stories and topics in media is quickly growing a wider audience. To be a relevant media company means to understand how to reframe content atomically- to make it easier to share, repost, and append to other articles. This is by no means an easy endeavor, but provides for a range of opportunities. Circa is leading in this space, and newsrooms are responding. We'll survey a few companies and how they are leveraging news atomization. Reddit is built on the earliest conception of atomization- the link. We'll dive into Reddit's media data, and how it can be used to understand Redditor's behaviors and preferences towards media across subreddits.


#sxsw #NewsHack


Kawandeep Virdee

Head of Prod


Kawandeep works on new ways to create, remix, and share media at Embedly. Lately, this has led him into newsrooms to build tools for journalists. He recently organized Hacking Journalism at the MIT...

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Matt Carroll

Research Scientist, Future of News initiative

MIT Media Lab

Matt Carroll is a research scientist at the MIT Media Lab, working in the Center for Civic Media. He is helping students create tools for newsrooms. Before that, he worked at the Boston Globe for 2...

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