2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Getting Found In the Post-Search Era

Monday, March 16
11:00AM - 11:15AM

Austin Convention Center
Ballroom B
Austin Convention Center


The days when Search was the only game in town are long gone. An endlessly splintering array of referral sources are now emerging, requiring marketers to adapt new technologies, processes, content and relationships. During this talk, I will discuss a wide range of post-search engagement platforms: from GPS device discovery and local/mapped SEO, to embedded devices, social graph search, discovery apps, LE Bluetooth, intelligent agents and API integrations and marketplaces. Building content, functionality and relationships with new traffic and customer acquisition channels is an essential task to building a business for the post search era.

In this presentation I will take you through the steps to building a post-search business and will show examples of companies that are killing it in this new world. The result will be an outline of the new marketing channel universe and a framework applicable to your own brand for managing and exploiting these systems holistically.


#sxsw #getfound


Andrew Delamarter

Dir of Inbound Mktg


Andrew Delamarter is Director of Inbound Marketing at Huge where he oversees integrated marketing engagements for global brands. An industry veteran with 15 years digital marketing experience, Andr...

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