2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

NPR and PBS: Public Media, Reaching New Publics

Sunday, March 15
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
Austin Convention Center

So called legacy organizations like NPR and PBS have made strides in trying to gain new audiences with initiatives like NPR’s Code Switch and PBS’s Black Culture Connection, which are explicitly aiming to bring in diverse viewers and listeners to public media outlets.
In another arena, PBS’s Digital Studios (home to YouTube-only programming like “PBS Idea Channel” and “It’s Okay To Be Smart”) and NPR’s Generation Listen are creating new pathways to much younger audiences to PBS and NPR. (And with content -- much of it online -- that you maybe wouldn't have associated with public media.)
Hear from representatives from PBS and NPR, who’ll cover what’s working, and what’s not when reaching out to younger and more diverse audiences for public media.


#sxsw #nprpbssxsw


Lauren Saks

Dir Programming PBS Digital Studios


Lauren Saks is the Direcor of Programming for PBS Digital Studios. She develops and produces web original series for PBS including the Webby Award winning PBS Idea Channel, Game/Show, It’s Okay to ...

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Shereen Marisol Meraji


NPR's Code Switch

Shereen Marisol Meraji tries to find the humor and humanity in reporting on race for the NPR Code Switch team.

Her stories center on the real people affected by the issues, not just experts and ...

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